What is the difference between a graphic designer and a UX-designer? What exactly does a UX designer work with during the day? Magica Dimitrova and Simon Nilsson – our Sweet designers answer a few questions about their everyday work at Sweet Systems.

What does UX-designer do?

Our task is to help users and companies to achieve their strategic goals through design. User experience is one of the key factors for us, any interaction with our product should be a pleasant experience for the user. Before we begin with the design work, we must answer some important question like: what problem does the user have? Who is the user and what are the problematic pain points?  What business opportunities are there?

Magica

What is the difference between a graphic designer and a UX-designer?

Many people associate UX-design with what a product looks like (graphic design), for example, what colors product has or how buttons and shapes look like. Of course, that is a part of UX, but UX is so much more than this. UX-design focuses on how the product “feels” to work with. That is, how the entire product is experienced by the customer. Everything from, what happens when a user clicks somewhere, to what texts are used and how the system helps the user – belongs to the UX design.

Simon

How is it to work as an UX-designer at Sweet Systems?

It is lots of fun! Our job is much-appreciated and our opinions are important. We learn new things and we face new challenges every day. The atmosphere here at Sweet is very positive and motivating.

Magica

It is very cool to work at Sweet as an UX-designer! It is both exciting and rewarding to work at a company that develops own products. You get the space to think innovatively and work with new technology. At the same time you can work close to your colleagues who are not necessarily UX-designers themselves – this makes work not only interesting but also lots of fun. The colleagues are fantastic which makes the job even better!

Simon

How does your typical day at the office look like?

Every day is different with different tasks at Sweet Systems. My workflow depends on where we are in the design process. We work with sprints, which means that one day I will work on developing a prototype for a solution and another day I will sketch a good user flow on a piece of paper.

Magica

The days can vary a lot which I think makes work interesting. Often when I come to work, I can immediately sit down and start designing a new feature in our product. Other days I might research, draw user flows, create prototypes or conduct user tests.

Simon

How do you work together as a team?

We usually have workshops, brainstorming-sessions and since we both use Figma we sometimes create our prototypes together.

Magica

The collaboration between us works very well! For a UX-designer it is important to have a team that works well together and where you can pitch ideas back and forth in a creative way. Earlier this year we both worked on developing a brand-new product for Sweet which was very exciting. We did a lot of research, discussed ideas, sketched, created prototypes and tested our solutions together.

Simon

What is the most interesting part about working as a UX designer?

The best thing about working as a UX-designer is solving problems in a creative way. We accomplish usability tests to find out if our solutions are easy to use. It is important because no matter how good our idea may be, a product can be very difficult to use.

Magica

The most fun part is probably to be creative and develop smart and user-friendly solutions that make the experience for the end customer much better. Beyond that, I like to work with graphic design, both for the product but also for marketing at Sweet.

Simon

Can you tell us more about the new design process used at Sweet?

We have developed a useful design process which makes our job easier and results in a much higher quality. The process encompasses everything from a vision to creating personas, user journeys and prototypes.

Simon

Why UX design?

I have a bachelor’s degree in interior and furniture design. After graduation, I realized that it wasn’t the right career for me. I realized that I wanted to be a part of the modern and innovative technology. I started self-education by reading books about UX – and UI-design and suddenly I ended up making sketches and prototypes which I really liked.

Magica

I’ve always liked to draw and design things in general. When it was time to find a university education, I discovered UX-design and immediately felt for it.

Simon

What did you do before you started working at Sweet Systems?

Before I started to work at Sweet Systems I was working as a UX-designer at Sitoo.

Magica

Before I started to work here, I just got home from Malta where I took Cambridge course in English for three months. Before that, I had just graduated as a UX-designer at Stockholm University.

Simon

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